Pullflow is looking for a product marketing consultant to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B SaaS product marketer with proven success in working with emerging products and driving GTM strategies. Experience in software-developer productivity is strongly preferred.
Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
- Demand generation – Develop and implement strategies to drive product awareness and demand
Requirements:
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing